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Make better videos with less guessing.
Practical notes from the way Creativital works. Each one takes a few minutes and gives you something to try on your next video.
Ideas · · 6 min read
Why a 39x video teaches you more than a viral one
Viral lists show you what big accounts did. Outliers show you which ideas worked on their own. Here is the difference and how to find them by hand.
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Openings · · 6 min read
The first 3 seconds: say it, show it, write it
A strong opening has three layers working together: what you say, what people see, and the text on screen. Most openings only use one. Here is how to build all three.
Craft · · 6 min read
Copy the structure, never the video
Learning from what works is smart. Copying someone's video is not. Here is where the line is, with examples, and how to stay on the right side of it.
Routine · · 6 min read
A 20 minute routine so you never run out of ideas
Running out of ideas is usually a system problem, not a talent problem. This short routine gives you one filmable idea every working day, with a clear end.
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